Abstract :Bill an advocate of human rights, combat decorated and experienced in military warfare while serving as Sergeant Major of US army in Vietnam has researched and developed programs in media, entertainment, fight against HIV/ AIDs, children, health care and education.As a Chairman and CEO of MTV he extended the reach of MTV throughout the world and has brought out great lessons about creating and maintaining international brand.
The author has vividly brought out importance of his team work to establish 175 local programmed channels, 400 digital media proprieties across 175 countries,
with an audience of over 2 billions people speaking 33 languages.This book has captured experience of 150 years in building MTV from international to global company.
Chapters related to :
1) Money for nothing”
2) Get the party started”. We will rock you,
3) How to save a life,
4) Where we go from here
, have wealth of knowledge for creating great empire.
The last chapter “The beginning is the end and is the beginning is very interesting highlighting the need for continuous improvement and networking to sustain in today’s world of uncertainty..
Although the book is about mass communication through TV and branding MTV for its global reach,, its concept can be judiciously applied in any modern business.
Contact: Dr Sarbjit Singh