If a person does not have a Wesbite yet, I am not interested in
having them as a customer. By not being online it tells me the following
about an organization:
- They don’t see value in the digital world.
For whatever reason, they don’t need it, they are doing well
without it so why bother putting them online? Just because everyone else
is doing it, doesn’t mean they need to as well.
On the other side, they may be doing poorly, but are cheap and don’t
want to spend in order to gain notoriety. And if this is the case, then I
definitely don’t want to work with them.
- They wish to be online, but haven’t gotten around to it
If I was in the business of creating Websites, then I’d approach
them first, but since I’m not, I am content with waiting until they get
their act together.
By focusing my business on a single solution, I’m also providing that
much more expertise to each one of my clients. If I become a “i do
everything” house, then there will be too many non-expert tasks that
I’ll be engaging in leaving me and the customer with a poor overall
So, basically, the qualities I look for in a new customer are:
- They have a website
- See the value of being on social media
- Understand the difference between telemarketing and branding