1. Public Relations, Publicity,
or Press Release
Many people do not use or rarely make
use of press releases as marketing tool, but it is a tool of awareness that
most inexpensive and effective because of the opportunities (time) can touch a
lot of people at once. How do I?
• Must be decent news
• Send to more than a magazine
• Write the letter of
introduction, the magazine's name who sent this article & mentioned that
only one of the fastest magazine who responded who may contain news and do exclusive
interviews
• Follow up with phone
2. Referral
Touch the market together. An
example is the member get member.
3. Endorsement
Sell together. Endorsement is
almost the same as the referral. The difference, in the referral is usually one
person invites another person maximum number of people, whereas in the
endorsement a person could ask a thousand people, or everyone in the category
4. Advertising
Advertising there are many
things, such as Television, National Newspapers, Local Newspapers, Magazines,
Banners, Brochures, Billboards, Website, Stickers, Yellow Pages, Radio,
Business Card, etc.
5. Direct Mail
Usually, direct mail is more
appropriate to the target market than anyone else read your ad or anyone who
does not read it. Which includes direct mail is the Mail, Facsimile, Email,
BBM, SMS, Catalogues, Stickers Important Numbers, etc.
6. Direct Sales
Direct sales are sales made
directly reply to the target market. The people part of sales is one of the important
spearheads in marketing who was also a multiple factor of the sales. We must
always provide satisfactory incentives and training
7. Direct Agent
If our products have a range
(distribution) that area, preferably in every city we have an agent. This could
be a franchise, Branch, Distributors, Multi Level Marketing, and Licensing.
8. Host Beneficiary
You promote your products &
services directly to customers of other companies. Examples,
Buy two book get one pencil.
9. Telemarketing
Touching the target market by
fully using the phone. To do this properly it’s required proven sales scripts
for telemarketing that can touch the correct target market
10. Joint Venture
Cooperation of two or more
parties. Joint Venture can also be done with your competitors, if we're in
crowded production schedules With a minute you will get different benefits
because if someday our competitors who crowded schedule, it is possible they
will throw (remember) to you
11. Giving Seminar
Instead we advertise heavily in a
medium without a focus on target markets with the results are not optimal, we
should do this eleventh yg marketing pillars, namely holding a seminar. By
giving a seminar in fact we can better focus on our target market (of course if
the seminar is prepared properly)
12. Canvasing / Booth
This pillar is very precise when done on a nail on the
target market. This method is commonly used by many big malls. An example is
using Sales Promotion Girl