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Basically, email marketing is an effective marketing strategy under which the product or services provider company send an informative as well as promotional email to potential customers.
There are several marketing strategies existing in online business market. If you are running an online business then you have to take help of different marketing strategies like newspaper, online classifieds etc. But these marketing methods are so expensive and will have to pay a lot to achieve your target. The email marketing is also a reasonable method to promote your business. It is the way in which business owners use electronic mails to communicate with clients about their products. You can use email marketing for following purposes:
• In order to maintain relationship with its previous and current customers
• Gain the trust of new customers so that they can show interest in newly launched product
• Attach your business Ads to emails which your customers are receiving from other companies.
• Provide back links in email attachment so that the interested customer c visit your website on the same time.
• It is always advisable to provide relevant information about the product or services. if you are providing information about pen in your email newsletter but when customer order it, you deliver him a pencil. This way you will definitely lose your customers trust in your company. You will not earn profit and at the same time have to pay compensation for same mistake.
• Make a list of targeted clients before sending the email. If you will send mails in huge amount then it will end up with spam folder. There is no benefit of this kind of advertisement strategy. So it is always advisable to select the list of clients who can show interest in your product.
• Email should be attractive and eye catchy. A boring email of advertisement only hold the space in inbox, you can’t fulfill your purpose. The people will definitely come out with unsubscription of newsletters. You can also add images and videos related to product or services to make it more interesting.
These guidelines will be really beneficial if you want to promote your business with email marketing methods. The slight modification in your marketing strategy can make large profits in same investment.
information at: http://www.made-from-india.com/article/The-r ole-of-email-marketing-in-business-productivity-1106.html