We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list.
Well...
I truly have to agree with that simply because this is where you'll
always have a consistent source of FREE Targeted traffic(also referred
to as 'Sticky Traffic') to promote your offers or related information to
for years to come.
It just makes sense, wouldn't you say?
And,
we all know that 'Email' is where the $MONEY$ is truly made when it
comes to marketing your business online because it gives You the ability
to Follow-Up your potential customers until they decide to buy from
You.
But, the problem that usually takes place is that people don't know
where to start when it comes to building there own targeted Opt-In list.
Now, for those of you that are new Internet marketing and don't know what a 'Opt-In' list is, here's a quick definition:
An
'Opt-In' list is simply a database of peoples Names and Email Addresses
that have subscribed to an email list via a web form giving that list
owner permission to send them periodic emails on the topic they are
interested in.
Notice how I said, "giving that list owner permission to send them email".
When they subscribe to your Opt-In list they are giving You permission
to send them offers or related information on the topic they are
interested in, this is known as 'Permission Email Marketing'.
This is the ABSOLUTE safest form of email marketing where You won't get accused of 'SPAM'.
This is very important that You understand this from the beginning.
So,
now that you have a clear idea in your mind of what an Opt-In list is
and how it will benefit You and your business, I guess it's time to
share with you the simple 'Ten Step Process' that I have put together
for you on How-To build your own targeted Opt-In list that you can email
your offers to at any given time for $Profit$.
Step #1. Pick your Target market or Niche.
This
is a very important step because this is where you need to figure out
who your target market is going to be for the Product or Service your
going to offer.
tep #2. Can your Target market or Niche be reach online?
This step is where you need to do a little research on whether or not your particular target market can be reached online.In order to do this you need to do some keyword research using keywords related to your target market.
Simply type in the keywords related to your target market in the form provided.
Step #3. Are they making money in this Niche?
This is where you need to do some research on your competition to see if people are spending any money in this Niche.You
can do this by going to Google at http://www.google.com and type in
your targeted keywords related to your Niche in the form provided.This will give you a list of search results. Those results are your competition, but even more important, to the right you'll notice little ads.
Step #4. Use Forums to find your Target markets problems.
Forums
are a great place to find out exactly what your potential customers TOP
problems are by simply scanning there posts and looking for the most
common threads.By doing this you'll be able to know right away
what your target markets TOP problems are and how you can help solve
there problem.To find Forums related to your Niche simply visit
Google http://www.google.com and type in your targeted keywords with '+
forums' after your keyword
Step #5. What's keeping them from getting what they want?
This is
where you have to figure out whats keeping them from getting what they
want in order to fix the problems they are dealing with, meaning, this
is where you need to work with them to find a solution to there
problems. Whether its a Product they need or a Service of some sort.
Step #6. What can you offer them to solve there problems?
This is where the money is being spent. Now,
the only thing you need in order to receive your share of the revenue
is a Product or Service that will solve your potential customers
problem.
If you don't have a Product or Service of your own don't get discouraged.
I'm
going to give you two resources where you can find products or services
that You can become an affiliate for that are related to any Niche that
will pay you a commission for every sale you make by simply referring
your traffic to there website.
The two websites to visit are http://www.clickbank.com and http://www.associateprograms.com
Step #7. Set-Up a simple direct response mini-site.
Here
is where you Set-Up your lead generating website with a Follow-Up
System that your potential customers will come to and Opt-In to your
list to start receiving offers or related information on the topic or
problem they are having.
This is a very simple process to do and you can view my website as an example of how one would look.
http://www.internetwondersezine.com
Step #8. Get an Auto-Responder account.
This is where you'll be laying the foundation down for your list.
You
MUST have an Auto-Responder account Set-Up before you make your
mini-site go live because this is where your potential customers are
going to come and submit there Name and Email Address so that you can
start building a list to send your offers or related information to.So, do not miss this important step.
These are Right direction steps