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A website is the prime medium of sale and it is of paramount
importance to enhance your business. Make sure your website
manages to gain the client’s attention. He/She should find it convenient to
search through your website because that’s exactly the reason why your client
is on your website.
Some tips regarding this should help you avoid any marketing confusion
and make it absolutely easy for your customers to browse through your website.
Your best header should be used at the home page of your website. This will
assure the client that he/she is at the perfect place. Make your headline short
and precise. It should tell the client about your website in a single line.
This makes things easier for the customer. No need to say welcome and occupy
precious place on your website. Clients are obviously welcome so instead of
“Welcome”, use some real eye-catching and attractive headlines. You have no
idea they could do wonders for you.
Don’t clutter your website and use tabs which are easy to navigate. Navigation
tabs are exactly analogous to the chapters of a book. However, you need to keep
in mind that your website is not a physical object and your reader cannot pick
up things as he/she needs. Make the search on your website easy for your
client. Understand that your reader is not on your site “just like that”. They
are on your site because they are looking for something. Hence, make searching
through your website an easy task.
It is very important that the site copyright date is updated regularly by your
website developer. No one would like to see a copyright date of 2004 when
he/she is navigating through your website in 2012. Updated
copyright details always leaves a good impression on the reader.
Have the right title with the content on each page. Some of the websites are so
cluttered that you sometimes don’t even come to know what exactly the website
is for. Sort out different pages and their titles according to relevant
content. Now comes the most important thing. It is the contact information.
Mention your correct contact number and accurate information. If any of your
contact information has changed, make sure you change the contact information
and give the current information which would allow the clients to contact you.
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