/* Style Definitions */
font-family:"Times New Roman";}
Majority of the business owners of small companies think
that he is the sole identity in the business. In a way, it is true. If the
business owner wasn’t there, the business would not be there. This mainly holds
true for small scale businesses. However, it can also apply to large scale
businesses where a number of people are included.
In the process of building up your business, increasing sales and marketing
of your company, the most powerful tool is your database. The main concern
about database is not whether you prepare it in the form a simple excel
spreadsheet or on a complex database software. The important part is that you
should have a database containing all the contact details and history of
purchase of your current clients, customers of the past and prospective
The fastest way of making any business grow and flourish is
keeping a track of existing clients and regular follow-up. You can be sure of
the fact that those customers are happy with your products and they will
continue to buy from you. They will be very co-operative whenever you inform
them about your new offers. They trust you and there are chances that whenever
they require your product, they will approach you.
According to a survey, around 80% of customers approach another company rather
than the company they previously approached just because they felt neglected.
They are obviously not discontented with your product. Hence, it is pretty
simple to win their trust back in you just by an attractive promotional scheme.
As soon as they start approaching you once again, give them the necessary
attention and build a long-lasting bond with them.
You should have an exclusive list of prospective clients which haven’t yet
become your customers. If you are sure that they are interested in your
products, you can market your products to them and wait for
them to be your customer.
You must have realized that it is extremely important to have a perfectly
sorted database to ensure that you are marketing to the right people. Your
sales depend on how well your marketing works and how effectively can it
convince the customers to approach you.
If your company lacks a database or has poorly segmented database, it is high
time you modify your database system and convert it into a properly sorted one.