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Opening a store is not very advisable in today’s times.
Instead, it is better to go for an online business. You need to hire less
people for an online business. Products can be sold 24/7. It is absolutely okay
if you don’t have in-stock products.
Dressing up everyday would also not be necessary in case of an online
business. The only thing you need to pay for is the domain and hosting
fee which is a lot cheaper than purchasing a shop in malls or complexes on
lease. Moreover, anyone can create an online store.
• The basic requirements to develop an online business
To attract customers and build up their trusts, it is very important to own a
domain name. It is definitely not advisable to develop an online store using
blogger or word press. Get your own domain name which would represent your
business well. Next thing you need to have is a good hosting with nearly 100%
uptime. This will keep your business or store open 24/7 on
the internet. In order to have a good hosting, go through the reviews on the
internet. In case you are not willing to spend extra money on hosting, blogspot
or word press can also be used. However, this has a lot of limitations.
• The important information on the site
Categorize your products. This will help the visitors in searching for the
product they require. Put the pictures and provide necessary information about
the products. Mention your product’s cost.
• How to market the products?
To make sure your products are sold, marketing should be done both
online and offline. Don’t fail to put your site address on packages and bags.
Newspapers, radio and television can also be used to advertise your site. You
can also offer a discount to tempt the customers to buy your products online.
• Other points to keep in mind
You should have search engine optimized website so that your website appears on
the first page of Google search. Be innovative in selling your products. Be
well aware of the market demands. Always remember, if your product has no
market, it has no customers. Keep your site updated and also keep a track of
your competitor’s products and prices.
information at: http://www.made-from-india.com/article/How-to-start-an-online-store-1147.html