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Winning PR in the Wired World

Author:Don Middleberg  Abstract by:getAbstract
Powerful Communications Strategies for the Noisy Digital Space Read Abstract
Published: April 20, 2009 Visits: 1 words : 900

Winning at Retail

Author:Willard Ander and Neil Stern  Abstract by:getAbstract
Developing a Sustained Model for Retail Success Read Abstract
Published: April 20, 2009 Visits: 1 words : 900

Why We Buy

Author:Paco Underhill  Abstract by:getAbstract
The Science of Shopping Read Abstract
Published: April 20, 2009 Visits: 2 words : 900

Why Service Stinks

Author:T. Scott Gross  Abstract by:getAbstract
and Exactly What To Do About It! Read Abstract
Published: April 20, 2009 Visits: 1 words : 900

Why CRM Doesn't Work

Author:Frederick Newell  Abstract by:getAbstract
How to Win by Letting Customers Manage the Relationship Read Abstract
Published: April 20, 2009 Visits: 1 words : 900

What's Your Story?

Author:Ryan Mathews and Watts Wacker  Abstract by:getAbstract
Storytelling to Move Markets, Audiences, People, and Brands Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

What Clients Love

Author:Harry Beckwith  Abstract by:getAbstract
A Field Guide to Growing Your Business Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

Welcome to the Creative Age

Author:Mark Earls  Abstract by:getAbstract
Bananas, Business and the Death of Marketing Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

Warp Speed Branding

Author:Agnieszka M. Winkler  Abstract by:getAbstract
The Impact of Technology on Marketing Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

Value Merchants

Authors:James C. Anderson; Nirmalya Kumar and James A. Narus  Abstract by:getAbstract
Read Abstract
Published: April 20, 2009 Visits: 1 words : 900
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This category includes Marketing & Sales reviews, book summaries and abstracts of articles and academic papers related to Marketing & Sales. Each submission is created by members of the Shvoong community. Want to write your own? Learn more about how to make money online!