No surprise, among theproducts tested with no fruit in them -- yogurt and cereal -- are among some of the worst foods anybody
can eat.What's more, experts alsopointed out how parents still trust manufacturers of sweetened fruit-flavored juices, even those that contain less than 10percent real fruit juice.Deceptive marketingpractices, however, are only one of many contributors to childhood obesity. Thatsaid, there are a number of simple things parents can do that can have a profound effect on this health-harming epidemic. Thebreakfast cereal and refined sugars/hydrogenated/trans fatladen granolabar industry, (General Mills, Kellogg's,Pepsico Owned Quaker Oats,Altera-Kraft-Tobacco Owned CW Post, etc.)have lost BILLIONS of dollars intotal market share, over the past 15 years, to better for you energyandtruly fuctionalbars, as has the candy barand confectioneryindustry, for the first time, in the past 24 months.Pouring milk into a bowl inthe morning, is no longer convenient for a society out the door to work on cellphones, and NOT really getting much of any
nutrition from these aerated,sugary, salty,and less than wholesome dietary intake options, crowdingsupermarket shelves, because of back door bribe real estate fees paid the supermarket chains, they semantically call 'slotting fees', passed on to each andevery consumer in the highly over priced retail cost per cereal box.This group of deceptivemarketers mentioned, lobby all the timefor PHONY 'whole grain' and'organic' labeling laws at FDA, that dumb-down nutrition, to line theirpockets, and try to hold off, or blur, the clear choice distinction ofbetter-for-you or more natural and less processed, brands offered to consumers.My favorite story,absolutely true, is the the BIG CEREAL COMPANY who did a
weight gain feedingtest on a new allegedly better for you brand of a breakfast cereal. There was a base line groupof lab rats fed the new cereal, versus a standard brand, already in the marketplace.Guess what? Thestandard brand cereal rats had normal anticipated weight gain, and the new andimproved cereal rats seemed to be less healthy and lower in weight, whenstatisitcally correlated.However, a third group ofrats in cages, off to the side of the study, getting normal lab rat food andwater, in combination with knawing through their cages atdiscardedcardboard box packaging (presumably the cellulose and starchesin the cardboard) from the newer brand being tested,had the bestnutritional weight gain and health of the three groups!!!THERE WAS MORE NUTRITION INTHE CEREAL BOX THAN THE NEW CEREAL!!!Also overheard at a bigfood science convention, was the head corporate buyer of a BIG cereal company,being asked by an alternative supplier, why he was purchasing scientifcallyproven non absorbable calcium (ground rock)for their special cerealtargeting women for calcium fortification and bone loss issues?