Cohen teaches how to
influence others not only with various magic tricks but also the other side of life as a magician.
There are several principles of magic that can then be applied in life affect the
influence 1. Openly
2. Be sure to succeed
3. Do not make a statement but SHOW!
4. Practice, practice, and practice
5. Always alert
In addition to earlier points, this book also teaches how to develop charisma within ourselves. Still ... worth a try.