Contending that some
women are "too nice," comedian and radio show host Sherry Argov has written Why Men Love Bitches: From
Doormat to Dreamgirl-A
Woman's Guide to Holding Her Own in a Relationship. "I'm not recommending that a woman have an abrasive disposition," Argov writes, "The woman I'm describing is kind yet strong. She doesn't give up her life, and she won't chase a man." Her sassy book is filled with scenarios and advice aimed at making
women subtly stronger and self-empowered. Argov's principles, which range from the farfetched to the downright absurd, include "If you give him a feeling of power, he'll want to protect you and he'll want to give you the world" and "A little distance combined with the appearance of self-control makes him nervous that he may be losing you."