This paper reviews and critiques the book "Russell Rules: 11 Lessons on Leadership" by Bill Russell and David Falkner. The
paper explains that the core of the book's focus is on how to communicate successfully. According to its so-called Russell's Rules, not only do effectual leaders need to become adept at identifying change, but also in dealing with it and making a
commitment to use it to their best advantage. The paper reviews each of the book's 11 rules about change, commitment and
communication. The author of this paper concludes that he agrees with most of Russell's suggestions, except for in one area. Unlike Russell, the author of this paper does not support change merely for the sake of change. He argues that this is what caused the "New Coke" fiasco, the widespread censure of Windows '98 and a host of other business-related disasters.