The Frugal Book Promoter: How to do What Your Publisher Won’t is a comprehensive guide to marketing for writers. This book
contains helpful lists such as One Dozen Publicity No-Nos and the 19 Commandments for Getting Free Publicity. The author has also included numerous chapters containing hints and tips for building a media kit, building up name recognition, and creating mailing lists. Furthermore, this book
illustrates realistic ways to improve your marketing strategies at writing conferences, book expos, on the web, and during media events. Each of the informative sections contained in this book contain very complete and realistic solutions to marketing for writers. Many of the chapters include examples and samples associated with each appropriate idea. Often the author even includes blank or skeleton form letters with these resources. In this way, the reader can easily take his or her new found knowledge and adapt these resources directly to his or her own marketing needs. The Frugal Book Promoter: How to do What Your Publisher Won’t will be a useful reference to any writer, whether he or she is a newbie or an old hand at promoting his or her work. To this end, the author illustrates the tried and true common sense methods of book promotion for those new to marketing but also adds a wide array of novel ideas for those wanting to add a new dimension to an exiting marketing strategy. Moreover, this book demonstrates that as a writer it is important to think and plan a marketing strategy long before a book is published.