The Savvy Author’s
Book Publicity is a guide to help
authors make the
best use of their book
publicist and publicity opportunities. The author, as professional publicist, has seen first hand a lot of the mistakes that authors make when promoting their book. Often in an attempt to help their publicist, they actually hinder their efforts. The Savvy Author’s Guide gives authors ideas on ways that they can work with their publicist to make the best use of his or her
skills. This book also gives tips on how to make the best use of any potential promotional opportunities and what to do once your publicist starts to focus his or her attention elsewhere. The Savvy Author’s Book Publicity is somewhat unique among books about
promotion. Many such books focus on the things that authors can do to promote their books themselves. Rarely do these books mention anything pertaining to publicists beyond a sentence stating find a good publicist. However, this book states in a straightforward way not only what you can expect from your publicist but also how to actually use his or her skills to better your promotional efforts.