Mark Levy’s short, snappy guide teaches you private writing, which opens the door to expressing, exploring and playing with
your thoughts freely - without showing them to anyone else. This ongoing exercise is valuable for sparking creativity, imagination and problem solving. Levy’s ideas are presented directly and humorously, with plenty of examples. The author has an extensive background in publishing,
particularly sales, which comes through in his style - part sales team rally, part lingo-ridden pep talk. This approach, however, works. getAbstract recommends this book to anyone who would like to explore idea-generating methods, or to apply some structure and purpose to all those notes you’ve been writing to yourself.