Keith Checkley believes in a simple premise: Cash flow is the heart of business. It is also the heart of his new book, a
sequel to 1995’s Cash is King. Using a detailed and exhaustive discussion of the cash-flow cycle as his springboard, Checkley leaps into the depths of
business strategy, product development and restructurings. Just when it’s all getting a bit too deep, he surfaces with penetrating case studies from companies like Dell. getAbstract recommends this book to financial and non-financial pros alike, all of whom will benefit from its succinct
definitions of finance terms and its clear explanation of critical mathematic formulas. While many business and management books suffer from a lack of hard fact and applicability, Checkley gives you the numbers, or more importantly, he gives you the knowledge you need to crunch your own.