Author Madan Birla spent 22 years with FedEx, watching its culture of
innovation develop as it applied new ideas in the marketplace.
Birla’s fluid writing style and his first-hand observations and insights make this an exceptional corporate story. He knows the people who built FedEx at all levels, from delivery drivers to CEO Frederick Smith. Birla focuses his book on how FedEx became a leading innovator and reshaped the global airfreight business. While many corporations give lip service to
innovation and employee development, Birla says FedEx delivers the real thing, and he provides rare specifics as he shows companies in other industries how they can replicate FedEx’s successes. getAbstract.com recommends this book for executives at all levels in large and small
businesses. If you absolutely, positively must learn to innovate, this book delivers.