Rama Dev Jager and Rafael Ortiz present an excellent series of 16 interviews with the digital world’s most
successful leaders:
Bill Gates, Steve Jobs, T.J. Rodgers, Gordon Eubanks, Steve Case, Scott Cook, Sandy Kurtzig, John Warnock, Charles Geschke, Michael Dell, Charles Wang, Andy Grove, Trip Hawkins, Ed McCracken, Ken Olsen, and Bill Hewlett. Each
interview begins with a brief history of how each person founded a company and produced groundbreaking change in the digital industry. These pioneers answer many probing questions about their achievements, visions for the future of electronic technology, and tips for success. Their interview responses are highly informative and engaging. The book is thoughtfully written and well edited. Although much of its advice will be familiar to experienced marketers, managers, and executives, getAbstract recommends it to them because of the useful and interesting inside look at the techniques and insights these industry leaders employed to such
successful results.