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Summaries and Short Reviews

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Shvoong Home>Business & Economy>Martha Inc. Summary

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Martha Inc.

Book Abstract by: getAbstract    

Original Author: Christopher Byron
Author Christopher Byron pulls no punches - even when he ought to - in his play-by-play profile of Martha Stewart’s rise
from a Nutley, N.J., nobody to a billionaire media maven. The saga is peppered heavily with anecdotes that dish up juicy moments. Byron gleefully cites Stewart’s private quarrels, rudeness and etiquette lapses while admiring her professional achievements and image. Somewhat sympathetically, and way too often, he advances his theory that her bullying, emotionally abusive father shaped her controlling personality. Byron offers a detailed account of Stewart’s business rise, capturing the human drama behind the success of a complicated, abrasive but brilliant entrepreneur. He goes into Stewart’s deft deals that gave her the upper hand over Kmart, Group W and Time Warner. Although he discusses her personal life with a fairly nasty tinge, Byron fawns over Stewart’s genius for capitalizing on women’s domestic fantasies, and calls her 1990s maneuvering to buy her company back from Time Warner, "easily the greatest financial coup in the history of American publishing." Although such hyperbole rules, and much of the reporting seems to hinge on storytelling, getAbstract.com suggests this unauthorized profile for its insight into one of America’s most talented, controversial businesswomen - and all that from a book written before her legal troubles.
Published: April 20, 2009
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