This paper examines how the tobacco industry markets it's products, with specific attention payed to the youth market. The
author also describes the tobacco
industry, and details its success and failures, especially over the past years wince the public now has a heightened awareness of the negative affects of smoking. Several
components of the marketing plan are analysed and evaluated. The components of the campaign discussed include the use of cartoon characters, free cigarette giveaways, event sponsorship and the use of walking billboards.