This case study examines the
express mail industry through a look at the three major firms. It presents an overview of Federal Express, United Parcel Services and Airborne Freight, and discusses
competition in the industry. It addresses Airborne Freight's current
position in the market and offers suggestions for how the company can strengthen and sustain their competitive position. Table of Contents Five Forces Analysis Positioning Analysis Cost Driver Discussion Value-Chain Analysis Discussion on Questions/Issues Bibliography