This paper studies
beer and
liquor sales, with particular reference to the United States. It includes a
brief history of beer and liquor, the prohibition era and the effect it had on these
industries. It also describes the marketing and advertising tools used by the beer and liquor industries and brief histories of some famous brands. Included are tables of financial information regarding consumption, sales and
revenue of beer and liquor and an analysis of
Anheuser-Busch, a very large beer and liquor company. Finally, the author reveals his personal opinion about the topic and a summary of the research is presented.