This paper claims that while the immediate future looks not too promising for this
industry, the long term looks good. Three
main reasons for this statement are given. First, the cruise line
industry has been a leader in the steady
growth being experienced by the entire travel segment for the last ten years. Second, the industry is seeing expanding markets in Europe and new markets emerging in Asia. The third reason to expect long term growth is that the cruise lines are now offering their customers a wider variety packages at different lengths and price ranges. This has helped them to expand their market into lower income level clients. An overview of the market is provided.