This paper investigates the running of the Ben & Jerry's company. It begins by exploring the present
environment. It gives an
internal analysis of the company and it lists its
manufacturing and
marketing capabilities in detail. It concludes with a SWOT analysis of the
business. Table of Contents Industry Analysis Economic Environment Social and Cultural Environment Technological Environment Political and Legal Environment. Ecological/Natural Environment Competitive Environment Internal Analysis Organizational Capabilities Creative Abilities of Management Reputation for Quality of Staff Clarity of Strategic Goals Experience in Planning Corporate Culture Manufacturing Capabilities Operating Capacity Facilities for Increasing Production Marketing Capabilities Strength of Marketing Function Effectiveness of the Marketing Information System Range and Quality of Marketing Information
Market - Market Position, Understanding of Market Trends and Target Customers Product - Reputation for Quality and Reliability, Newness of Product, Originality of Product Distribution - Value of Location, Size of Distribution Systems, Level of Control Over Distribution, Quality of Relations with Distributors Pricing - Accuracy of Costing Information, Appropriateness of Costing methods, Adequacy of Profit Margins SWOT Analysis Strengths of the Business Strengths of the Product Weaknesses Opportunities Threats