"This paper compares and contrasts two self-help books aimed at effecting personal change in order to achieve greater success
in business and in life. Stephen R. Covey's The Seven Habits of Highly Effective People and Ron Willingham's self-
published When Good Isn't Good Enough, both published in 1989, are typical of a gradual shift in business books toward an emphasis on self-actualization, ethical principles, and
personal awareness that has begun to turn books originally aimed at the corporate development world into books with a much wider, more general appeal.