This paper discusses the changing face of the economy due to the constant advances made in
technology. E-commerce and online
marketing are described. The focus of the paper is on the small business that might make use of the internet for various purposes, but does not necessarily have enough capital to use it to project major online promotions. This paper aims to find out how small businesses, part of them that already entered the online business, apply the methods discussed in giving their sites a task to build their image and brand online.