This paper examines how
advertising has grown to become one of the most prominent markets as well as one of the most important
resources in our economy and how marketers can sell everything from automobiles, to make-up kits, to zebra-striped bed sets with
advertising to offer their specific goods and services to the public. It looks at how competition has since risen from the importance of advertising and
persuasion has become an extremely important technique in this growing industry. The media has great influence over how the society thinks, acts, the clothes they wear, and so on...but only if the audiences are actually reached. Only then will persuasion take its course and sell the product, creating needs for other products, which create needs for other products. It's a vicious cycle that continues to revolve in our society, and it always will as long as there is a product to sell.