This
paper is a classroom presentation of a small company, "Fly on the Wall," which evaluates
services levels of
employees from the service industry, starting with the
hospitality industry. The author's position their company as the premier provider by adding
consulting to help companies improve the weaknesses identified through Fly's evaluation services. This paper includes a SWOT
analysis and is attractively presented with graphics. Table of Contents Introduction Executive Summary Market Potential and Strategy Differentiation
Trained Professionals Trained and Untrained Evaluators Customized Experience and Consulting Services Positioning and Proprietary Protection Market Segmentation Pricing Promotion and Marketing Competition Industry and Competitive Analysis Industry Attractiveness Management