This paper describes that the dramatic
differences between the colorful, lush print ads of the 1920s and the more stark,
real-life ads of the 1970s are based on the
differences in the socio-economic climate of the times and the advancement of women's rights. The author adds that, in the 1970s, the power of
advertising was circumscribed by the new regulatory apparatus of the Federal Trade Commission and the National Advertising Review Board. The author believes that exploitation of the beauty of women is evident in all the advertisements of both eras. Table of Contents Introduction Descriptions/Comparisons/Contrasts Historical Influences Insights Projection Conclusion