JIT.COM's primary
business goal was to establish within the
market area of Harvard Square, a vertical internet portal ("Vortal") which would provide a wide range of services to the fledgling and experienced Web Surfer in Boston and its associated colleges. This paper is in the form of a full and comprehensive business
plan which covers all aspects including the
potential market, financial plan and growth potential. Table of Contents: Executive Summary Context of Business Profile of the Specific Market Anticipated Challenges Marketing Plan Financials Implementation Plan Statement of Resource Needs