This paper is a case study to determine the marketing strategy of the Colorado Creative Music in the recorded music
industry,
which is one of the most stressed industries today. The author points out that, according to SWOT
analysis, a firm should not necessarily pursue the most immediately lucrative
opportunities offered to it by a surface analysis of a particular industry, but rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. The author concludes that the company must learn to make use of new technologies, such as the internet, in generating interest in the product, as well as of assuring sellers of the marketability and desirability of some of his lesser-known artists. Table of Contents Introduction SWOT Analysis of the Company Five-force Analysis of the Recorded Music Industry Issues