This
paper discusses the option of a fictitious
sunglasses company to expand into the
international market. The paper
provides an outline of the potential risks and challenges involved in the
implementation of an international focus. This plan also provides a number of opportunities to secure growth and competitive advantage in the sunglasses market. Based on research performed in the retail market in addition to knowledge of the current economy, the plan provides a breakdown and analysis of each of the essential areas of business and the suggestions for a successful implementation in the following proposal.