Where
advertising is considered, the roles that men and women play in it, and how they feel about the ways they are portrayed
in it, have changed over time. The paper discusses Carol Moog's article "Media Mirrors" in which the main focus of
advertising centers around the Maidenform bra company. Maidenform has been around for a long time, and consequently has had to change its advertising strategy several times to keep up with changes in women's opinions and beliefs. From the point of view of Moog, women went from seeing Maidenform commercials as being interesting and empowering to see them as embarrassing. The paper also gives its authors personal opinion on Moog's article and shows that she disagrees with much that has been written.