This paper is about how society and the mass media are obsessed with the body image of women. The paper provides an intensive
critique of how high society views the human flesh and how women are objectified and defined by socially constructed images. The issue of body image, the social
construction of it, and how people can become victim to the desires and values that their own society constructs for them, is examined. The paper further discusses that the construction of such images, and the projection of them unto women, continues to this day through stereotypical portrayals by mass media
advertisements. Because advertisements commodify women in the marketplace, where the women's sexuality is objectified, exploited, and domesticated, political/capital, and sexism issues are raised in the paper.