This paper explores what kind of promotion and
advertising effort will induce a stronger punch in pushing sales. The focus
of this present study finds out how and why women are influenced by all the different factors in the areas of
advertising and
promotion. Women's attitude-towards-the-ad (Aad), attitude-towards-the-brand (AB), and some other factors are also discussed. 1.0) Executive Summary 2.0) Introduction 3.0) Literature Review 4.0) Dependent Variables 5.0) Hypotheses 6.0) Methodology 6.1) Demographics of Female Respondents 7.0) Results 7.1) Word-of-Mouth 7.2) Students and Celebrities in Advertisements 7.3) Brandname 7.4) Attractiveness of Product 7.5) Flyers/Catalogues 7.6) Promotions 7.7) Models 8.0) Discussion 9.0) Limitation and Suggestion for Future Research References