This paper explores what kind of
promotion and
advertising effort will induce a stronger punch in pushing sales. The focus of this present study finds out how and why
women are influenced by all the different
factors in the areas of advertising and promotion. Women's
attitude-towards-the-ad (Aad), attitude-towards-the-brand (AB), and some other factors are also discussed. 1.0) Executive Summary 2.0) Introduction 3.0) Literature Review 4.0) Dependent Variables 5.0) Hypotheses 6.0) Methodology 6.1) Demographics of Female Respondents 7.0) Results 7.1) Word-of-Mouth 7.2) Students and Celebrities in Advertisements 7.3) Brandname 7.4) Attractiveness of Product 7.5) Flyers/Catalogues 7.6) Promotions 7.7) Models 8.0) Discussion 9.0) Limitation and Suggestion for Future Research References