This
paper examines the
consumer experience with the help of an example - the Sharp microwave oven. Although the
product is appealing at first, it falls short of expectation during the
consumption period. Hence, Sharp should prioritize on
improving consumer experience in the consumption period, since this is the time dimension when most consumers are dissatisfied. This paper provides suggestions for improving the consumption experience. Abstract Background Market Industry and Growth Product Details Competitor analysis Customer Profile The Product Experience Pre-consumption Consumption Post-Consumption Enhancing the Experience Conclusion Bibliography