This paper, through a literature review, looks at how gender differences have been discovered in the
socialization of children
when it comes to the video game market. It proposes a research study to address the question of gender targeting for video game
marketing that will ask questions that will determine whether the games are geared more for males than for females. It also addresses the issues of
socialization in the children who play them and how the genders are impacted by playing them. It also examines how the study will be important to the future of the industry by shedding light on what the marketing department is doing to turn away female consumers and possibly how they can change the games to be more gender-equal and more socially responsible.