This report provides insight into one of the pizza industry giants, Domino's Pizza. Like the majority of success stories
in
corporate America, Domino's Pizza has a 'rags to riches' tale. This review offers an appraisal of the company's
advertising strategy and its media campaigns. Initially, the report illustrates the origins of this corporate giant leading up to its nomination as the "Chain of the Year" in 2003. A detailed review of the corporate quarterly reports is utilized to demonstrate the company's consistent growth despite the instability of the American economy. The report also focuses on some of the more successful advertising methodologies Domino's Pizza has used in the past and suggests some strategies for the future. A review of the more pertinent market research is senior management has used in order to make strategic decisions are pointed out. The paper provides insight into the company's advertising budget, as well as its image as a community asset with regard to social and ethical issues.