This
paper relates that the practice of not charging for reading the
newspaper online may be changing, as seen with companies such as AOL, "El Pais" , which is the most popular newspaper in Spain, and "The Economist", which keeps almost half of the magazine to be read only through subscription. The author points out that online
newspapers can publish their content internally and send it to all corners of the globe at a low cost. The paper reports that readers of online newspapers were twice as
likely to be postgraduates than the general population and 59 percent were college graduates, indicating that they are likely to be an influential group in the social arena, have strong purchasing power, and are likely to be politically involved.