This paper explains that product
placement in films involves the inclusion of brand name
merchandise on screen as the result
of a deal between marketers and the makers of movies. The author points out that, despite
criticism, product placement has grown in importance, and the placement of Taco Bell in "Demolition Man" marks a new shift in the practice by incorporating product placement into the character and plot of the movie. The paper states that Taco Bell's product placement is successful because it reveals to the audience that the corporation has the courage to laugh at itself. Table of Contents Introduction Overview and History Criticisms of Product Placement Product Placement in "Demolition Man" Conclusion