This paper examines how
strategic product placement is, at least, a half-
century-long advertising industry practice that evolved alongside the 20th century
motion picture industry. In particular, it looks at how the benefits to advertising through strategic product placement are so numerous that it is almost curious the advertising industry has not embraced and exploited it even more aggressively than it has. It also discusses the
ethical implications. Outline Background and History The Benefit to Advertisers Ethical Analysis