This paper examines how
strategic product
placement is, at least, a half-century-long advertising industry practice that
evolved alongside the 20th century motion picture industry. In particular, it looks at how the benefits to advertising through
strategic product
placement are so numerous that it is almost curious the advertising industry has not embraced and exploited it even more aggressively than it has. It also discusses the ethical implications. Outline Background and History The Benefit to Advertisers Ethical Analysis