This paper examines how, in Jingdezhen, China, fine
porcelain has been manufactured for 2,000 years and how, today, for the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. In particular, it looks at how one company,Jiangdong Crystal-Color Art and Crafts Co. Ltd. (JCAC), has managed to become successful and how its success is based on a variety of current factors, such as innovation and
market positioning.