This paper provides a cultural and economic
analysis of Hong Kong, as well as a market audit and competitive market analysis, in order to assess the feasibility of exporting frozen french fries from a U.S.-based company to the island. The paper also includes a
preliminary marketing plan for entering the Hong Kong market and a
recommendation, based on the information presented that exporting such a differentiated product as frozen french fries into the
market is not profitable, especially not in the short term. A separate bibliography is included for each section of the paper. Brief History Geographical Settings Social Institutions Religion and Aesthetics Living Conditions Population Economic Statistics and Activity Developments in Science and Technology Market Audit and Competitive Market Analysis Preliminary Marketing Plan Recommendation