This
paper explains that the large Indian presence in the U.K. has made it relatively simple for Bollywood
movies to forge an easy relationship with the average non-resident Indian (NRI). The author points out that, with markedly increasing numbers of movies and the demanding Indian population in the United Kingdom, there is a need for streamlined marketing and promotion strategies stressing the '
desi' flavor of the Hindi movie
industry. The paper relates that a feature in these
successful movies is the depiction of an affluent NRI
family with tremendous wealth, palatial residences, and successful business operations, combined with a happy and closely-knit family structure, traditional religion, and relationships transcending borders. Table of Contents Introduction Background Review of Literature Aims Objectives Findings and Discussions Bollywood Industry Today Problems and Conclusion Flip Flop The American Connection The Menace of Piracy Governmental Support Conclusion