This
paper outlines the challenges and opportunities that lie ahead for the
golfing merchandise store, Main Golfing Outlet and the strategy it must pursue in order to be successful. The paper gives an overview of the store's objectives,
marketing plan, and
target markets, as well as a SWOT
analysis. Executive Summary Company Description Keys to
success Objectives Mission Products and Services Marketing Plan Marketing Focus Retail Market Target Markets Web Success SWOT Analysis Conclusion