This paper explains that
advertising contributes to the conditions that cause prices to increase, making
diamonds ever more
valuable for clandestine transactions among the world's criminals and terrorists. The author points out that the media is responsible for carrying the messages that create the demand; the mine owners create the profit motive. The paper concludes that, even though
diamonds reach the consumer via a number of criminal, corrupt, or terrorist individuals or organizations, De Beers's
advertising is at the root of the civil wars, international ill will, and maiming and murdering of civilians, which happens in the countries that produce at least the so-called 'blood diamonds'.