This
paper evaluates the
marketing strategies of Coca-Cola and Pepsi in Thailand and the United Kingdom and recommends effective marketing strategies for each
country. The paper presents the soft drink industry statistics for each country and examines the
Market trends over the years. Outline Introduction Thailand Coca-Cola in Thailand Pepsi in Thailand Suggested Marketing Strategies for Thailand United Kingdom Coke in the United Kingdom Pepsi in the United Kingdom Bottled Water Market in the UK Recommended Marketing Strategies for the UK Market Conclusion