This
paper presents a case
study of the Honda
company in Europe. More specifically, in an effort to ascertain whether or not changes are required to ensure the future profitability of the company in the European
market, this paper compares Honda's
corporate strategy in Europe directly with other automakers' strategies in Europe. Whereas other studies have focused their efforts on other major
auto companies, such as Toyota and GM, this study focuses on Honda and Japanese corporate strategy in the European market.