The
research is intended as a way to fill the void of information regarding the efficacy and efficiency of a cooperative
marketing effort in the
farm credit industry. The paper begins with an overview of the
purpose and function of the Farm Credit System. Next, in order to demonstrate the
value of forming an in-house marketing and advertising service for the Farm Credit System as well as a
unified and consistent marketing message for the system, the paper takes a look at how the System institutions currently acquire their marketing and advertising programs and materials, as well as the value they would place on a singular, one-stop
organization for this material and unified theme for the Farm Credit System as a whole. Lists of Figures Executive Summary Background Information Organization of Study Statement of Problem Scope of Research Limitations Hypotheses Literature Review Data Collection and Methodology Definitions Purpose of Use Questionnaires Results